NSW Biodiversity Conservation Trust
LAndholder DOCUMEnTARY Case Study
The Project
The NSW Biodiversity Conservation Trust (BCT) needed to stand apart, to be seen both as an integral part of the NSW State Government environment portfolio, and at the same as an approachable and trustworthy organisation made up of passionate individuals working one-on-one with private landholders.
We worked over the period of a year to redefine the BCT’s visual brand, to create a stand-out visual identity and brand story for the Trust.
Services
Research
Creative
Script Development
Video Production
Photography
Photo Editing
Video production
Wanting to tell the stories behind the conservation agreements, the BCT approached us seeking the production of a series of short documentaries about the conservation efforts of landholders across NSW. We identified a diverse list of characters to feature, and told their stories in their own words. The videos were hugely successful, and used to promote the importance of biodiversity conservation across NSW.
Belltrees
In this example, BCT agreement holder Mike Richardson shares the incredible story of how he came to be one of Australia’s leading conservationists.
Oxley Station
Paraway Environment and Sustainability Manager Paul McDougall discusses the economic advantages of the conservation agreement on their commercial property, and how it aligns with the values of the company.
NSW Biodiversity Conservation Trust
Image Library Creation
Along with a range of video production, we developed and maintain an image library for the Trust, which serves as an internally housed resource of stock images for use across their digital and printed media. In doing so we have created a unique visual language for the BCT - providing them with iconic, advertising-quality images.
