Hort innovation
Image Library
The Brief
Hort Innovation is a levy-funded research and advocacy organisation representing 37 industries across Australia. The organisation was using stock images across their media landscape, and wanted a new visual identity to bring their brand into the present moment. They approached us with a simple brief - to provide them with a instantly identifiable unique visual identity that could be used across print, digital and OOH assets.
Solution
We travelled across Australia to visit a wide variety of research, production and promotional sites, working with Hort staff and stakeholders to build out an image library spanning aerials, portraits and macro images. Combined, these photographs built the foundations of a unique and identifiable visual brand.
