Solution

We sought out stories of the incredible conservation work that was already being conducted by landholders across the BCT conservation agreement portfolio. Using these as the basis for our narratives, we demonstrated how important the support and protection from the BCT was to ensuring these efforts lived on into the future. In doing so, we were able to amplify the efforts of some of Australia’s leading conservations, while also demonstrating the power of securing a covenant under the BCT.

The resulting short films broke the mould by coming in at a runtime of approximately ten minutes, over three times the length of previous video content released by the BCT. The results speak for themselves, with these stories eclipsing views and engagement of the entirely of the previous video library, and being organically widely shared across a range of environment and conservation social platforms.