Solution

The NSW Biodiversity Conservation Trust (BCT) needed to stand apart, to be seen both as an integral part of the NSW State Government environment portfolio, and at the same as an approachable and trustworthy organisation made up of passionate individuals working one-on-one with private landholders.

We worked over the period of a year to redefine the BCT’s visual brand, to create a stand-out visual identity and brand story for the Trust.